Edrington has built a successful business based on the quality of our brands, consumer trust and responsible regulation.
Our role begins by ensuring that our brands are packaged and promoted to a consistently high standard everywhere in the world. We train employees who work in sales, marketing, event and procurement in the Edrington Marketing Code. Employees renew their training every two years and the company has a training compliance target of 95% at any one time.
We believe we can achieve more in partnership, so Edrington works with and funds organisations that support responsible consumption and work to reduce the harms associated with alcohol misuse. Here is a selection of the work supported by Edrington in the past year.
In Scotland, Edrington is a contributing partner to the Scotch Whisky Action Fund, a five-year commitment with the aim of supporting innovative projects that tackle alcohol-related harm. The fund is independently managed by Foundation Scotland. We are a founding funder of CAP Scotland, which will launch 12 Community Alcohol Partnerships in Scotland in 2020 - 2022.
Edrington funds Drinkaware, an independent charity funded by the drinks industry that works to reduce alcohol misuse and harm in the UK. Through its UK distributor, Edrington-Beam Suntory UK, Edrington funds the Best Bar None programme, an organisation that promotes and recognises high standards in the hospitality industry.
Edrington is a member of the European Spirits Group and spiritsEUROPE, an organisation which represents spirits producers and co-ordinates a network of 31 national associations. To see the report on responsible drinking initiatives across the EU funded via spiritsEUROPE, click here.
Through the Asia Pacific International Wine and Spirits Alliance (APIWSA), Edrington has contributed to tailored alcohol responsibility campaigns in China, Vietnam, Korea, Singapore, Cambodia, Indonesia, Thailand and Taiwan.
In the Americas, Edrington is a board member and strong advocate for the Foundation for Advancing Alcohol Responsibility. Known as Responsibility.org, this independent, national, not-for-profit organisation leads the fight to eliminate drunk driving & underage drinking and promotes responsible decision-making regarding alcohol. FAAR engages with all members of the community – law enforcement, public officials, educators, parents, and students – to tackle the causes and effects of alcohol misuse.
In a world of seven billion people who depend on shared natural resources, today’s consumers expect sustainability to be at the heart of a responsible business. Edrington believes that we can achieve more by working together and so Edrington structures its sustainability agenda around the Scotch Whisky Association’s Environmental Strategy, which is considered to be the only one in Scotland embracing an entire business sector.
Launched in 2009, the SWA’s environmental strategy sets ambitious targets driving sustainability. In addition to this, where it is appropriate for our business, Edrington aligns its sustainability agenda to the principles of the United Nations’ Sustainable Development Goals.
To see more about Edrington's targets and performance, take a look at the next tab, 'Ambitious Targets'.
Launched in 2009, the SWA’s environmental strategy sets ambitious targets driving sustainability. In addition to this, where it is appropriate for our business, Edrington aligns its sustainability agenda to the principles of the United Nations’ Sustainable Development Goals.
Edrington has set itself an ambitious target: to be a carbon-neutral business by 2030 for our distilleries, offices and travel.
We will reduce our greenhouse gas emissions by at least 70% compared to 2016 levels and aim to lock up any balance through local habitat creation and restoration, predominantly in Scotland.
