Brugal

Brugal’s strategy of focusing on the premium spirits market in the Dominican Republic has paid off with double-digit growth in profit contribution once again.

Our ambitious five-year transformation agenda has now firmly established a new business model focusing on premium brands, new ways of working and a culture that is more collaborative than ever.

Brugal’s premium expressions Extra Viejo, Leyenda and Papa Andres performed strongly in their home market of the Dominican Republic, while its super premium expression, 1888 almost doubled its volume in key cities around the world.

There are clear signs of growth globally in the premium rum category, and Brugal showed that it is at the heart of that trend with a strong performance that saw excellent results in Spain and the Dominican Republic, where the brand is the number one rum.

With the continuing success of the 1888 brand in key cities and neighbourhoods across the world, we will now bring a renewed and relentless focus on the premiumisation of Brugal, which could see it become one of our leading super premium spirits in the coming years.