The Famous Grouse has been a byword for quality blended Scotch Whisky since 1896. Some of the world’s finest single malts go into the bottle, which is one of the reasons it has been Scotland’s favourite for 39 years.
The blended Scotch Whisky category has experienced consistent decline in recent years. Against that backdrop, it is encouraging to see The Famous Grouse achieve its highest ever market share in the UK. It is the market leader in the UK, Sweden, Norway, Iceland, Denmark, the Netherlands and Cyprus, and is growing profit in its core markets.
The brand’s premium expressions, including The Famous Grouse Smoky Black and its Bourbon, Ruby and Toasted Cask series have been well-received by consumers and are showing encouraging growth.