Sustainable Packaging

The growing popularity of premium spirits around the world is accompanied by consumer demand for bottles and packaging that convey the heritage and value of the spirit. This is driving up glass and packaging weights, particularly in the case of single malt Scotch whiskies.

Edrington uses predominantly clear glass to allow consumers to see the natural colour of its malt whiskies.

As a result of the strength of Edrington’s super premium portfolio Edrington is not currently on track to meet the SWA’s target of reducing packaging weight by 10% by 2020.

Edrington will continue to work with suppliers and industry partners to find opportunities to support the industry’s aim of reducing packaging. Our business will listen to consumers and be ready to respond rapidly to trends that support packaging innovation.